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13 Flowers You Can Direct Sow in July

It's July, and there's no time to waste in the garden. If you want to plant some late-season flowers, now is the time to do it! Gardening expert Melissa Strauss has the lowdown on some beautiful flowers you can easily direct sow in the garden this month.

Vibrant red and yellow daisy-like flowers with fringed petals, supported by slender green stems and narrow lance-shaped leaves, showing the flowers you can direct sow in July.

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Direct sowing your seeds has several benefits and a few drawbacks. When it comes to direct sowing flowers in July, the pros certainly outweigh the cons in this situation. Depending on your climate, there are many flowers that you should be able to start this way during the warm summer months. 

It’s not for every seed, but for many, direct sowing helps plants to establish strong, deep roots. This means that they adapt more quickly to their environment, resulting in stronger, more drought-tolerant plants. Transplant stress and root disturbance can weaken the plant, leading to less success in the long term. 

An obvious bonus is that direct sowing doesn’t require special equipment, such as seed trays and grow lights. While these are helpful for starting seeds over the winter, they’re not necessary in summer. Overall, direct sowing is an effective method for growing strong, resilient plants in a manner that more closely mimics their natural growth. 

Native plants tend to be among the best suited for this method of growth. It also more accurately mimics the natural growth cycle. Let’s take a look at some beautiful flowering plants that you can direct sow this July

Giant Purple Zinnia

Giant Purple Zinnia Seeds

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Giant Purple Zinnia Seeds

Apricotta Cosmos

Apricotta Cosmos Seeds

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Apricotta Cosmos Seeds

Lemon Queen Sunflower

Lemon Queen Sunflower Seeds

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Lemon Queen Sunflower Seeds

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Zinnia ‘Giant Purple’

Close-up of a single large flower with vibrant deep purple petals forming a full, layered bloom.
It loves sun and warmth, showing off big purple petals.
botanical-name botanical name Zinnia elegans ‘Giant Purple’
sun-requirements sun requirements Full sun
height height 40”-50”
hardiness-zones hardiness zones 2-11

Zinnias are great for direct sowing in July, as well as any of the warmer months. As long as the soil is 65°F (18°C) or higher, these are exceptionally easy to grow this way. Zinnia seeds are large and don’t need light to germinate. Speaking of germination, they do it quickly. Seeds sprout as early as four days under ideal conditions. 

Zinnias are also fast to mature and bloom. As long as you have three months before your first anticipated frost date, you’ll be able to enjoy them. ‘Giant Purple’ is a large variety with four to five-inch purple flowers. It’s a classic heirloom style and loves a warm, sunny location. 

Cosmos ‘Apricotta’

Clusters of delicate apricot-colored flowers with soft, feathery green leaves and slender stems, featuring layered petals around bright yellow centers.
Blossoms open delicately with a warm yellow heart.
botanical-name botanical name Cosmos bipinnatus ‘Apricotta’
sun-requirements sun requirements Full sun
height height 32”-42”
hardiness-zones hardiness zones 2-11

Cosmos is another fast grower that takes well to direct sowing in July. It’s easy to do it, you can simply scatter the seeds and thin them out after they sprout. You can start direct sowing these as soon as the soil is above 60°F (16°C) and continue until late summer. They bloom in 75 days. 

‘Apricotta’ is a romantic and airy variety with delicate peach-colored petals. A pink undertone and yellow center bring warmth and intensify as the flowers age. These prefer soil with lower nitrogen, as it can produce too much green growth and too few flowers. 

Sunflower ‘Lemon Queen’

Tall stems topped with large, soft lemon-yellow daisy-like flowers and coarse, rough green leaves.
Towering stems hold pale lemon blooms all season long.
botanical-name botanical name Heianthus annuus ‘Lemon Queen’
sun-requirements sun requirements Full sun
height height 5’-7’
hardiness-zones hardiness zones 2-11

I pop sunflower seeds in the ground all summer. For flowers that you can direct sow in July, sunflowers are ideal. They germinate quickly, and depending on the variety, they bloom in about two to three months. Plant these now for sunny blooms in early autumn. 

‘Lemon Queen’ is one of my favorite varieties. The pale, lemon chiffon flowers have a nearly black center. They sit atop five to seven-foot stems, towering over your beds. As if that weren’t reason enough to select this cultivar, they are branching, so they continue to bloom for weeks!

Marigold ‘Naughty Marietta’

Compact bush with deep orange and maroon ruffled flowers and finely divided dark green foliage.
Little blooms pop up even when left to self-seed.
botanical-name botanical name Tagetes patula ‘Naughty Marietta’
sun-requirements sun requirements Full sun
height height 8”-12”
hardiness-zones hardiness zones 2-11

Marigolds are a cinch to grow because they are unappealing to most pests and are fast growers. You may even see them self-seed if you leave flowers to go to seed. These prefer moderately fertile soil and moisture to germinate but are fairly drought-tolerant once established. You can direct sow these flowers in July and at almost any other time during the warmer months, however, they may have trouble germinating in hotter climates.

‘Naughty Marietta’ is a French marigold. These plants are small and shrubby, producing numerous small yellow flowers with a maroon center. Sow the seeds about 1/4″ deep and 6″-9″ apart. For larger African marigolds, spacing should be 12″-18″ apart. 

Nasturtium ‘Black Velvet’

Single deep velvety black flower with rounded petals nestled among trailing stems and rounded green leaves.
It prefers poor soil and still delivers stunning, spicy flowers.
botanical-name botanical name Tropaeolum minus ‘Black Velvet’
sun-requirements sun requirements Full sun to partial shade
height height 10”-12”
hardiness-zones hardiness zones 2-11

Nasturtiums have large seeds and germinate quickly, making them ideal for direct sowing. While they typically prefer cooler temperatures, if you plant in partial shade in July, they should perform well (unless you live in a really hot climate). Soak your seeds prior to planting to expedite germination. 

‘Black Velvet’ is a shrubby variety with deep maroon flowers against bright green foliage. All parts of the plant are edible and have a distinct, peppery flavor. They don’t mind poor soil; in fact, they prefer it, so don’t worry about amending it before you plant. 

Calendula ‘Zeolights’

Bright orange-yellow daisy-like flowers with smooth, oval green leaves and sturdy stems.
It offers a unique twist on classic blooms, brightening any garden space.
botanical-name botanical name Calendula officinalis ‘Zeolights’
sun-requirements sun requirements Full sun
height height 12”-24”
hardiness-zones hardiness zones 2-11

In cool-climate areas, calendulas are great flowers to direct-sow in July. In warm climates, these are better suited for growing during spring and fall. Calendula seeds are great for planting right in the garden. They don’t require any special preparation, just plant them 1/4″ deep. They take five to ten days to germinate. 

‘Zeolights’ is a unique and beautiful variety. Where calendula flowers are typically solid yellow or orange, these are bronze and pink. They have a dark center and a touch of yellow that gives a glow from within. They make great cut flowers and are edible as well. 

Celosia ‘Flamingo’

Feathery, plume-shaped pink flowers rising above slender green stems and narrow leaves.
Warm soil in July brings out the best flower spikes.
botanical-name botanical name Celosia spicata ‘Flamingo’
sun-requirements sun requirements Full sun
height height 24”-30”
hardiness-zones hardiness zones 2-11

Direct sowing of celosia is effective only in warm weather, so July is ideal for the task. They prefer fertile soil but avoid overusing nitrogen-rich amendments. The only complicated thing about these seeds is their size; they are tiny. They also need light to germinate, so barely cover them with soil or pressed into the surface. 

‘Flamingo’ is a tall variety with soft pink flower spikes. Celosia flowers are soft and fuzzy. They’re excellent for the cutting garden and add lots of texture to the garden. They’re also great for dried arrangements as they retain most of their color after drying. 

Mexican Sunflower ‘Torch’

Tall stems crowned with large fiery orange-red daisy-like flowers and broad, rough green leaves.
A long growing season rewards with vibrant, torch-like blossoms.
botanical-name botanical name Tithonia rotundifolia ‘Torch’
sun-requirements sun requirements Full sun
height height 4’-6’
hardiness-zones hardiness zones 2-11

Mexican sunflowers do best in warm climates with long growing seasons. This is especially true if you want to directly sow these flowers in July. You need 70-80 frost-free days to see blooms. Plant seeds 1/4″ deep and 12″ apart in well-draining soil. 

‘Torch’ is a tall, heat-loving variety that works well in the back of the border. It also looks great in a meadow or prairie-style garden. It doesn’t mind poor soil and is a favorite with pollinators. Monarchs are attracted to the bright orange flowers. 

Borage

Star-shaped bright blue flowers with fuzzy stems and coarse, oval green leaves.
It’s a fast grower that brightens up warm-weather garden spots.
botanical-name botanical name Borago officinalis
sun-requirements sun requirements Full sun to partial shade
height height 2’-3’
hardiness-zones hardiness zones 2-11

Borage is a fast-growing plant that tolerates high temperatures. In mild climates with long seasons, you can certainly direct sow these flowers in July. You’ll need to keep the soil moist while the seeds germinate, but once established, this plant needs little care.

If you want to provide some late-summer nectar for pollinators, borage is an excellent choice. The blue flowers are attractive to bees. Planting this along with your fall vegetables will result in a substantially increased harvest. It self-seeds readily, so deadhead if you want to control the spread. 

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Blanket Flower

Close-up of bright red daisy-like flowers with fringed petals tipped with yellow on slender green stems with lance-shaped leaves.
Warm climates might surprise you with bright fall flowers soon.
botanical-name botanical name Gaillardia spp.
sun-requirements sun requirements Full sun
height height 1’-3’
hardiness-zones hardiness zones 3-10

Blanket flower is a perennial that tolerates a wide range of climates. While planting it in July won’t always bring flowers before winter, it will give you a head start for next year. Starting them now will result in strong, established plants with substantial roots by spring. In warm climates, you are more likely to see flowers in the fall. 

Blanket flower seeds are small and need light to germinate. Lightly press into the soil, or surface sow them and keep the soil moist. They germinate in 7-14 days. Avoid overhead watering that could wash away seeds on the surface of the soil.

Love-In-A-Mist ‘Delft Blue’

Delicate white with pale blue veins and markings star-shaped flowers with finely divided green foliage.
Their soft blues and whites shine best in cooler zones.
botanical-name botanical name Nigella papillosa ‘Delft Blue’
sun-requirements sun requirements Full sun
height height 24”-36”
hardiness-zones hardiness zones 3-11

Love-in-a-mist is the perfect plant to add a touch of cool color and airy texture to your flower beds. It’s best for July planting in cooler climates; however, in mild zones, you can sow in the fall for spring flowers. The seeds need light to germinate, so scatter them or lightly press them into the soil. Don’t cover them up.

‘Delft Blue’ is a charming variety named for the famous blue and white pottery of the 17th century. Splashes of blue-violet on delicate white flowers make this a unique cultivar. The foliage is feathery, making this a beautiful cut flower. 

Bachelor’s Button ‘Black Magic’

Deep blackish-purple fringed petals surrounding a dark central disc atop thin green stems and narrow leaves.
These deep maroon beauties tend to reappear uninvited.
botanical-name botanical name Centaurea cyanus ‘Black Magic’
sun-requirements sun requirements Full sun
height height 20”-24”
hardiness-zones hardiness zones 2-11

It’s too hot in the South for July sowing bachelor’s buttons, but in cooler regions, it’s a good time. In zones 8-10, hold off until September. It takes 60-75 days for these to mature, so this is a good time in zones 5-7. Sow your seeds 1/4″ deep and 2″ apart. Thin them to 6″ apart after they sprout. 

‘Black Magic’ is a stunning and dramatic cultivar that is perfect for Halloween. The blooms are deep maroon, nearly black, and edible! These self-sow readily, so expect them to return in the spring. 

Sweet Alyssum ‘Oriental Nights’

Clusters of tiny purple flowers with rounded petals on trailing stems and small, fleshy green leaves.
It’s a fast bloomer that doesn’t mind cooler nights.
botanical-name botanical name Lobularia maritima ‘Oriental Nights’
sun-requirements sun requirements Full sun to partial shade
height height 2”-4”
hardiness-zones hardiness zones 5-11

Sweet alyssum is easy to grow, and in cooler regions, direct sowing in July is perfectly fine. It may be more difficult to germinate them in hot climates, but it’s worth a try. In shadier spots with adequate moisture, you should get better results. It’s a fast grower that begins to bloom in as few as 6 weeks. 

‘Oriental Nights’ has lovely purple flowers and a sweet fragrance. It’s easy to grow and makes a stunning ground cover. It blooms continuously until frost, making this a wonderful addition to the late summer and fall garden that attracts ladybugs. 

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